The purpose of the Request for Proposal (RFP) is to solicit sealed proposals to establish a contract through competitive negotiations for the procurement of marketing and campaigning services for the Early Childhood and Education Department to support, implement, and evolve multi-platform public awareness and engagement campaigns including but not limited to: Moments Together, Early Show with Alax/Ask Alax, and Developing Futures. All campaign deliverables must be developed with a digital-first approach and provided in English, Spanish, Diné (Navajo), and Vietnamese. Creative work must reflect the diversity of New Mexico’s families and communities.

The purpose is for the Early Childhood Education and Care Department (ECECD) to secure professional full-service marketing services to perform effective planning and project management of media campaigns, to educate New Mexicans about the healthy development and education of children ages 0 to 5 through the established campaigns, and professionals interested in careers in early childhood education. The campaigns must target New Mexico’s diverse population of parents, caregivers, educators and families of children ages 0 to 5, including children with special needs, as well as hard-to-reach communities or communities not reached through traditional media. In addition to general media campaign, the contractor will support diversity principles by researching and identifying, and then developing language-specific, culturally sensitive messages for New Mexico’s Hispanic and tribal communities, including children with special needs and their families, and any other targeted populations approved by ECECD